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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
Think of the well-known Cotton Incorporated jingle, “The touch, the feel of cotton... the fabric of our lives.”
May 1, 2014 – by Chuck Zak
No apparel niche is immune to the ebb and flow of fashion.
Trendy And Functional Keep This Outerwear Item Top Of Mind For Buyers »
May 1, 2014 – by Counselor
A selection of items for upcoming kids’ promos.
See Them Here! »
Apr 1, 2014 – by Tonia Kimbrough
Looking to put some pep in the step of your apparel sales? Slippers can be just the answer you need.
Expand Apparel Sales With Slippers »
Apr 1, 2014 – by Christopher Ruvo
One market that’s clearly experiencing a rebound – especially in the amount of dollars buyers have to spend on marketing – is the real estate industry.
Target Real Estate Sector Clients With Apparel To Ramp-Up Sales »
Apr 1, 2014 – by Counselor
Capitalize on the reusable bag trend with these colorful items.
Mar 1, 2014 – by Chuck Zak
If the eyes are the window to the soul, then eyewear is window dressing of the highest order.
Eyewear Provides A Wearable Ad Platform »
Mar 1, 2014 – by Tonia Kimbrough
Face it, pills happen – especially at this time of year when sweaters are so commonly worn.
Learn To Choose Sweater Fabrics That Last Longer »
Mar 1, 2014 – by Counselor
Pantone chose orchid as its color of the year for 2014. Here, we show apparel options in the shade.