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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
Scouting competitors can give you an advantage in building campaigns and increasing market share – but it has to be done smartly to create a positive outcome.
Oct 1, 2014 – by Natalie Chaykin
Mysteryland, the longest-running electronic dance music (EDM) festival in the world, made its U.S. debut at the iconic Woodstock grounds in Bethel Woods, NY.
Promo Products Abound At Festival »
Oct 1, 2014 – by Dave Vagnoni
It’s impossible to be perfect, but Top 40 distributor Staples Promotional Products comes awfully close in getting orders right.
Technology Helps Eliminate Errors For Staples »
Sep 1, 2014 – by Shane Dale
It could happen to you – maybe it already has.
How To Avoid A Runaway PR Mess »
Sep 1, 2014 – by Dave Vagnoni
In just 10 years, population studies show, Millennials will make up more than 75% of the U.S. workforce.
A Standout Culture Offers An Edge »
Sep 1, 2014 – by Jean Erickson
What’s another trend in MLB merchandising? It’s actually a color: green.
The Color That MLB Marketers Love »
Aug 1, 2014 – by Jean Erickson
Dunkin' Donuts set out to prove that America really does run on Dunkin', as it served up coffee, comfort and cheer to runners and spectators at the New York City Marathon.
Promotional Beanie Wins Big On Race Day »
Aug 1, 2014 – by Shane Dale
If you want to improve your leadership style, Joel Garfinkle believes you should start by being less critical and more positive.
How To Become A More Effective Employer »
Aug 1, 2014 – by Dave Vagnoni
Responding to requests for proposals – commonly known as RFPs – can be challenging and tedious, but can also offer your firm tremendous revenue potential.
A Good Price Is Just Part Of A Winning Pitch »