Follow us online:
Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
With companies like Amazon processing and even shipping orders in just minutes, distributors have come to expect sped-up services from suppliers.
Dec 1, 2014 – by Dave Vagnoni
Don Sanders knows how to win attention – wearing red, blue and orange shoes tends to get you noticed. But Sanders is much more than just a showman.
Refuse To Ever Blend In »
Dec 1, 2014 – by Andraya Vantrease
The National Football League has not been coy about its pursuit of Hispanic fans.
Promo Piece Drives NFL Campaign »
Nov 1, 2014 – by Shane Dale
If business owners want to keep their employees happy and healthy, they should start by looking inward, not outward, according to experts.
Tips For Helping Workers Stay Sharp »
Nov 1, 2014 – by Joan Chaykin and Jen Vishnevsky
The 10-person marketing team at Clearwater, FL-based PostcardMania sat down on their department couches last fall to brainstorm ways to use their new digital press.
Direct Mailer Scares Up Strong Results »
Nov 1, 2014 – by Dave Vagnoni
Studies show there are now more than 3.2 million Hispanic-owned companies in the U.S. – a number that has risen by 85% since 2002.
Values And Relationships Matter Most »
Oct 1, 2014 – by Natalie Chaykin
Mysteryland, the longest-running electronic dance music (EDM) festival in the world, made its U.S. debut at the iconic Woodstock grounds in Bethel Woods, NY.
Promo Products Abound At Festival »
Oct 1, 2014 – by Dave Vagnoni
It’s impossible to be perfect, but Top 40 distributor Staples Promotional Products comes awfully close in getting orders right.
Technology Helps Eliminate Errors For Staples »
Oct 1, 2014 – by Shane Dale
Scouting competitors can give you an advantage in building campaigns and increasing market share – but it has to be done smartly to create a positive outcome.
Stand Out Through Research And Collaboration »