Recent Articles

Management - Be a Better Boss

If you want to improve your leadership style, Joel Garfinkle believes you should start by being less critical and more positive.

How To Become A More Effective Employer »

Profile - How We Grow Through RFPs

Responding to requests for proposals – commonly known as RFPs – can be challenging and tedious, but can also offer your firm tremendous revenue potential.

A Good Price Is Just Part Of A Winning Pitch »

Management - Help Staffers Improve Cold Calls

Even the most agreeable salespeople can cringe at the thought of cold-calling – yet the technique remains among the most effective at generating leads.

Tips To Drive Your Sales Team’s Efforts »

Profile - How We Design Direct Mailers

Direct mail campaigns can be a powerful promotional tool – but only if you abandon the ordinary.

Creative Packaging Is Just The Beginning »

Promo Close-Up - Foam Stones

The Winter Olympics in Sochi may seem like a distant memory, but Keir Kurinsky is still reveling in his experience – even though he was nowhere near Russia in February.

A Promo Product Attains Olympic Stardom »

Secure a Business Loan

Looking to raise capital through a business loan? While lending conditions aren’t as favorable as they were before the recession, banks are slowly becoming more accommodating.

5 Tips For Getting A Fair Deal »

Profile - How We Close Sales

There’s a knack to being a strong closer – it takes knowledge, likeability and even a bit of cockiness.

Success Comes From Building Trust »

Promo Close-Up - A Caped Crusade

Warner Bros. Entertainment soared above other brands at the most recent San Diego Comic-Con (SDCC) show – not because of its TV programs or movies, but thanks to a clever promotional item.

Fun Promo Becomes An Instant Collectible »

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