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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
If you want to improve your leadership style, Joel Garfinkle believes you should start by being less critical and more positive.
Aug 1, 2014 – by Jean Erickson
Dunkin' Donuts set out to prove that America really does run on Dunkin', as it served up coffee, comfort and cheer to runners and spectators at the New York City Marathon.
Promotional Beanie Wins Big On Race Day »
Aug 1, 2014 – by Dave Vagnoni
Responding to requests for proposals – commonly known as RFPs – can be challenging and tedious, but can also offer your firm tremendous revenue potential.
A Good Price Is Just Part Of A Winning Pitch »
Jul 1, 2014 – by Shane Dale
Even the most agreeable salespeople can cringe at the thought of cold-calling – yet the technique remains among the most effective at generating leads.
Tips To Drive Your Sales Team’s Efforts »
Jul 1, 2014 – by Dave Vagnoni
Direct mail campaigns can be a powerful promotional tool – but only if you abandon the ordinary.
Creative Packaging Is Just The Beginning »
Jul 1, 2014 – by Jean Erickson
The Winter Olympics in Sochi may seem like a distant memory, but Keir Kurinsky is still reveling in his experience – even though he was nowhere near Russia in February.
A Promo Product Attains Olympic Stardom »
Jun 1, 2014 – by Shane Dale
Looking to raise capital through a business loan? While lending conditions aren’t as favorable as they were before the recession, banks are slowly becoming more accommodating.
5 Tips For Getting A Fair Deal »
Jun 1, 2014 – by Dave Vagnoni
There’s a knack to being a strong closer – it takes knowledge, likeability and even a bit of cockiness.
Success Comes From Building Trust »
Jun 1, 2014 – by Jean Erickson
Warner Bros. Entertainment soared above other brands at the most recent San Diego Comic-Con (SDCC) show – not because of its TV programs or movies, but thanks to a clever promotional item.
Fun Promo Becomes An Instant Collectible »