Gifted Expressions Acquires Chocolate Manufacturer

Financial Terms Of The Deal Were Not Disclosed

Gifted Expressions Acquires Chocolate ManufacturerAmerican Gourmet Group LLC, the parent company of industry supplier Gifted Expressions (asi/56777), has acquired Hebert Candies. Financial terms of the deal were not disclosed, but the transaction marks Gifted Expressions' entry into the chocolate manufacturing market. Hebert Candies is a 90-year-old chocolate manufacturer with a 65,000-square-foot facility in Shrewsbury, MA.

Sheila Shechtman, CEO of American Gourmet Group, said that Hebert's operations will be streamlined with Gifted Expressions' management team operating out of the Gifted Expressions corporate offices in East Hartford, CT. And, Gifted Expressions will co-locate with Hebert at the Shrewsbury, MA, location. Hebert and Gifted Expressions, though, will now operate as separate divisions, with both under the American Gourmet Group umbrella.

"Our goal is to marry Gifted Expressions' creativity, differentiation and customer focus with Hebert's capacity to manufacture artisanal and promotional branded chocolates and gifts," Shechtman said. "Gifted Expressions is confident that the addition of Hebert will accelerate its growth."

Shechtman told Counselor that the business plan moving forward for the combined operation calls for double-digit growth in both revenues and employees in 2013. So far, Kurt Boehringer, president of Hebert, Stephen Wood, plant engineer, and Vinny Iacocca, inventory and purchasing manager, have joined the organization.