Romney Leads Obama In Industry Poll

Former Mass. Gov Earns 57% Of Vote Among ASI Members

Mitt RomneyRepublican Mitt Romney holds an 18-point lead over President Barack Obama in the first ASICentral.com online poll conducted this election cycle. Romney, the former governor of Massachusetts, earns 57% of the vote among ASI members, while Obama wins the support of 39% of respondents. A closer look at the data shows a significant split between distributors and suppliers. Distributors favor Romney by 22%, but suppliers back Obama by a narrow margin of 5%.

In other poll findings, Romney is the clear choice of ASI members who are men, holding a 24-point lead over Obama (61% vs. 37%). Romney also is the preferred candidate among ASI members who are women, leading Obama by 12 points (55% vs. 43%). In considering voting preferences by age, ASI members who are 49 years old or younger support Obama by a small margin, while members who are at least 50 years old back Romney. More specifically, among members between the ages of 30 and 49, Obama leads 49%-44%, but among members 65 or older, Romney is ahead 72%-28%.

Results also show Romney supporters are more likely to be ASI-affiliated owners (58%-39%), senior executives (62%-37%) or sales reps (71%-29%). Those who favor Obama are more likely to work in customer service roles (59%-35%), according to data. While Romney is the candidate of choice among ASI members, his supporters are less certain he'll actually win the election. Among all respondents, 52% think Romney will win the White House, compared to 48% who believe Obama will be re-elected.

In their candidate preferences, ASI members break sharply from national tracking polls which show Obama in the lead. For example, the latest Gallup poll shows Obama ahead by six points among registered voters, 50%-44%. Ironically, despite ASI members' views, the Obama campaign appears to be using promotional products to win voters' support more than the Romney campaign. The Obama campaign has bought four times as much logoed gear to sell to supporters ($6.7 million worth) compared to the Romney campaign ($1.6 million), according to a recent analysis by USA Today.