Warwick Publishing To Acquire Part Of SunGraphix

Financial Terms Of Deal Were Not Disclosed

Warwick Publishing To Acquire Part Of SunGraphixIllinois-based Warwick Publishing (asi/95280) will acquire SunGraphix' (asi/78279) Sullivan Daily Date calendar and 12 sheet calendar pad collections, the companies jointly announced this morning. Financial terms of the deal have not been disclosed. The agreement comes less than a month after Counselor Top 40 distributor Geiger (asi/202900) revealed plans to divest itself of SunGraphix – its supplier business – in effect closing its long-time manufacturing and printing operations.

"Given our decision to divest our manufacturing operations, our primary objective has been to move the products to a firm which has the skills and commitment so that our customers will have a seamless transition," said Gene Geiger, CEO of Geiger, in a statement. "We've chosen the right partner to take on these calendar collections. They will do a great job."

By this spring, SunGraphix expects to complete production of orders that are in-house. The supplier will then transfer customer data, production equipment, and other business information, allowing Warwick to produce and complete orders beginning late this summer. Warwick will honor all published catalog pricing and quotes and will be fully supported "for as long as it takes" by SunGraphix to assure a smooth transition, according to officials.

"Sullivan Daily Dates have been the quality standard for years," said Rob Paschal, CEO of Warwick. "We have been buying 12 sheet calendars from SunGraphix for years. So, it was logical for us to bring the manufacturing in-house. With the skills we acquire – and there is a secret family recipe to doing it right – we will be able to continue to deliver the quality we and others have come to expect."

Maine-based Geiger, which will focus solely on its distributor operations going forward, is the sixth-largest distributor in the industry, with annual North American ad specialty sales of more than $175 million. In a recent interview with Counselor, Geiger said his company's distributor business "is healthy, growing and profitable."