Tuesday, September 02, 2014Embroidery's Voice and Vision
Spools of Thread
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Can This Shop Be Saved?

Point Embroidery & Screen in central Wisconsin operated at a loss last year, with nice-guy owner Craig Wold too worried about losing business to raise prices. Stitches sent The Embroidery Coach, Joyce Jagger, to whip Wold’s business into shape.

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Slideshow: Two Days at Point Embroidery & Screen

See photos of Joyce Jagger as she instructs the crew at Point Embroidery & Screen. Start Slideshow

Video: Joyce Jagger Shares Her Wisdom

See Joyce Jagger in action as she instructs the crew at Point Embroidery & Screen. Watch Here

Video: Craig Wold Reflects on the Embroidery Coach’s Advice

Wold reflects on the recommendations Jagger made during her visit and discusses how he’ll organize his messy shop after she leaves. Watch Here

Video: Getting to Work at Point Embroidery & Screen

Wold takes a break from Jagger’s tutelage to get some work done, fulfilling an appliqué order for a local pub. Watch Here

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Stitches'Senior Staff Writer Theresa Hegel checks in with Craig Wold, owner of Point Embroidery & Screen in Stevens Point, WI, to talk about what he’s accomplished in the time since Embroidery Coach Joyce Jagger’s visit to help him save his shop.


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