Strategies Use Web Technologies to Connect With Customers By Peter Koeppel For many small businesses, traditional ways of attracting customers are no longer enough. Today, technology abounds, and smart business owners are using it as a vital part of their Many business owners and managers report that their industries are changing rapidly, and they feel that it’s more difficult to do business today than it was just a few short years ago. But just because companies are struggling to get ahead in the face of financial setbacks and globalization issues, doesn’t mean that same fate has to happen to you. Top 10 Tips for Building the Perfect Business Card By Melissa Crowe Business cards are very common as hundreds of thousands were handed out last year alone. But don’t underestimate the power of the business card and what it can For many businesses, this decision comes down to flexibility versus investment. The world is small businesses’ oyster. The “Intuit Future of Small Business Report” looked 10 years into the future and found that all businesses – not just the traditional big guys – are “poised to thrive in any industry, anywhere.” This includes ad specialty distributors, many of which have already embraced the idea of the global marketplace. Strategies The Right Price Follow these tips to get the most out of ‘old’ advertising mediums. By Tim Holliday It’s all about finding the right price. Much has been said about how to price your products and your embroidery, and Before thinking about how to compose a good e-mail, it’s critical to think about whether e-mail is the right vehicle for the communication in the first place. Follow these tips to get the most out of ‘old’ advertising mediums. By Dan Burrus Advertising today is experiencing a period of profound and accelerated transformation. Technologies such as blogs, podcasts and streaming video are permanently changing consumer attitude and While prices on apparel in the United States have decreased for most of the past decade, there is evidence now that the good times are ending. The January report on consumer prices from the U.S. Department of Labor shows that apparel prices were up 0.4% in January from the previous month. Ten tips for small business public relations success. By John Pellegrino You’re a small business owner without the resources to hire a public relations firm or an in house PR |