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August - 2010

COVER STORY:

Not Just Playing Around

We've got the latest kidswear styles, up-to-the-minute decoration ideas and real-world examples of decorators who are successfully imitating hot celebrity styles.

FEATURES

When Opportunity Knocks

In this business climate, shops that analyze and plan thoroughly can secure additional equipment, work space, employees and even clients at great prices. Shops that make such moves without doing their homework, however, are living dangerously. Here’s how to determine the right acquisition plans for your firm.

Reversing Field

Embroiderer American Needle challenged the exclusive licenses of the NFL – and won. The result of "the most important case in sports history" may forever change the nature of sports apparel licensing.

Getting to Solid Ground

A busy embroiderer and mother of a 3-year-old boy wants to get her business off the ground, but lacks time, money and focus. Can an experienced embroiderer get her on the right track?

Be a Website Design Convert

To build a website that really sings your company's praises, you must avoid the seven deadly sins of site design.

FIRST THINGS FIRST

From the Editor's Desk:

I just blew back from the Windy City – the ASI Chicago Show was a blast, and we had the second-highest number of attendees ever at this ASI Show location. We also introduced 35 new Education Day classes and debuted seven new speakers.