We went on location at a beachside resort in California to shoot the industry's hottest swimwear and embroiderable accessories for guys and gals. Plus, we’ve found seven cool niche markets that want decorated swim gear.
We asked four quirky, outspoken and profitable decorators to write in their diaries for a month, chronicling their challenges, high moments and everything in-between. Get ready to peek inside their shops – and get some valuable lessons learned.
Millersburg Shirts & Signs has lots of machine capacity, yet serves only the local schools plus some nearby business. It’s time for owners Tim and Kathy Hughes to ramp up sales and marketing in other regions.
The Direction of Stretch
Digitize for Reverse Appliqué
I just flew home (uneventfully, for once) from the ASI Show in Orlando (January 3-5), where it was just as cold as it was in Phila-delphia, a steamy 30 degrees or so. However, seeing the ultra-blue skies and the palm trees did make up for the unseasonably cold temperatures. It's always great to start off the New Year at the industry's first national trade show, since everyone there – decorators, distributors and suppliers – gets really pumped to be even more successful than the previous year.