Polyconcept North America (PCNA) has launched a new website, serving as a single gateway to all its brands and offering product access to select PCNA affiliate supplier partners.
On the site, www.pcna.com, a distributor will be able to find products from any PCNA brand, including Leed’s (asi/66887), Bullet (asi/42424), JournalBooks (asi/91340) and Trimark (asi/92122). The website also provides a “Market Place” tool that distributors can use to see items from certain non-PCNA brands. Those items can be purchased through Bullet.
“PCNA has partnered with select, high-quality suppliers that offer promotional products that complement those offered by the PCNA companies,” says David Nicholson, president of PCNA. “Market Place benefits distributors by providing easy access to a wider range of suppliers without the need to manage a large number of vendors in their systems.”
The initial PCNA affiliate is Chocolate Inn/Taylor & Grant (asi/44900), which will offer seven of its items through the Market Place tool. Additional affiliates and products will be added over time, according to PCNA. Each affiliate will have its own virtual storefront in the PCNA Market Place section, but the products are also included, as appropriate, in searches done within Leed’s, Bullet and Trimark Powered by Leed’s.
“We are excited and ready to do our part in making this exciting initiative a success,” says Lance Stier, principal of Chocolate Inn/Taylor & Grant.
The integrated PCNA website offers several other search enhancements as well. One feature gives users the ability to create customized product lists that can help compare items, be shared with clients or be saved for future use. Another feature, an art library, is a searchable database of a distributor’s production-read artwork on file with PCNA. Art files can be referenced for orders or for virtual sample requests. PCNA is promising more enhancements to come, including the ability to upload new artwork and organize artwork into client galleries.
“In an increasingly digital world, we understand that seamless access to information and online tools is a critical component to our distributors’ success,” Nicholson says.