Stitches Embroidery Business Insights newsletter
June 25, 2008: Multimedia Designs
Stitches Editor Nicole Rollender shows you how screen printing can be paired with embroidery and appliqué.
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May 12, 2008- VIDEOS FROM THE ASI SHOW IN NEW YORK
Click here to watch Stitches and Wearables Editor Nicole Rollender talk with Greul about why it's so important for distributors to understand the digitizing and embroidery production process.
Click here to watch the video of Rollender asking Vann to show some of the most popular specialty ink techniques out there.
May 12, 2008- FASHION FINDS FROM THE SHOW
Wondering about the latest apparel available in the ad specialty industry? Rollender checked out some supplier booths to find some of the most popular items. Click here to see what she found.
On the second day of the show Rollender interviewed Hillary Braubitz, senior designer for ASI magazines, about some of the apparel that caught her eye. Click here to watch the video.
March 27, 2008: Stitches Spring Challenge
Stitches Editor Nicole Rollender shows some of our favorite Stitches Spring Challenge entries.
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PODCAST: Digitizing Demands
Stitches Editor Nicole Rollender talks with Digitize4U President Ed Levy. Listen to Audio
March 13, 2008: See You at the Roadshow
Watch Stitches Editor Nicole Rollender talk about what you can learn at the Stitches Roadshow. Play Video
February 27, 2008: Hot-to-Trot Resort Wear.
Watch Stitches Editor Nicole Rollender show you some of our top apparel picks for resort wear Play Video
PODCAST: The World of Kids Wear
Lesley Fleming, owner of Cheeky Banana, talks about kids wear trends. Listen to Audio
PODCAST: Tip of the Week
’Tis the season to embroider on towels. Did you remember to use an underlay when embroidering on your last towel? Sue Anderson discusses the consequences of skipping this important step. Listen to Audio
November 14, 2007: Fireside Chat
Nicole Rollender, editor of Wearables and Stitches, took some time at ASI's Power Summit to speak with several attendees enjoying friendly conversations and the Biltmore's scenery by the fire. Play Video
PODCAST: Go Beyond Hats, Shirts, Jackets
You're probably keeping your machines running with hats, shirts and jackets, but Fred Lebow, manager of the Floriani Commercial Division, is always encouraging embroiderers to push themselves beyond just the staple embroiderables. Click here to listen to Stitches Editor Nicole Rollender talk with Lebow about what unique (and inexpensive) products you can create right in your shop, with leftover thread. Listen to Audio
PODCAST: Keep on the Right Side of Copyright Laws
Stitches gets a lot of questions from readers about copyright issues, such as, “How do you know if you have the right to work on a design that a customer brings you?” Stitches Editor Nicole Rollender gets some tips from Bonnie Landsberger, owner and digitizer of Cannon Falls, MN-based Moonlight Design, about how embroiderers can avoid copyright blunders. Listen to Audio
PODCAST: Priced to Sell (and Make a Profit)
Lots of embroiderers under or over price their decorated products -- so they're either cutting into their own profit or not selling as much as they could be. Stitches Editor Nicole Rollender talks with Brian Greul, owner and president of Houston-based Texas Shirt Co., about some pricing mistakes embroiderers make, and how to fix them. Listen to Audio
August 10, 2007: Don't Hit Snooze
Watch Stitches Editor Nicole Rollender show you styling sleepwear. Plus: A special appearance by Tim Andrews. Play Video
August 9, 2007: It’s a Dog's World
Watch Stitches Editor Nicole Rollender show some pet apparel that you may want to start stocking in your shop. Play Video
July 26, 2007: Bling From ASI Show
Watch Stitches Editor Nicole Rollender show you a sparkly (and very trendy) stock crystal heat transfer design that she brought back from the recent ASI Show! in Chicago. We’ve also got a tip or two for you about how to incorporate crystal heat transfers into your embroidery designs. Play Video
July 12, 2007: Stitches July 4 Challenge II
Watch Stitches Editor Nicole Rollender shows you one more of our favorite entries for our Stitches July 4 Challenge – an impressive fireworks and flag display on a placemat. Play Video
June 28, 2007: Stitches July 4 Challenge
Watch ASI Magazines Editor in Chief Melinda Ligos and Stitches Editor Nicole Rollender show you one of our favorite entries for our Stitches July 4 Challenge. We’ve also got a tip or two for you about adding metallic thread to your designs. Play Video
Wearables Business Style newsletter
Volume 55 / August 6, 2007: It's a Dog's World Watch
Wearables Business Editor Nicole Rollender show you some hot pet apparel. And, be sure to watch for our dog wear showcase in the "Fashion Trends" department in your September issue of Wearables Business. Play Video
Volume 54 / July 23, 2007: Don't Let Clients Skimp on Quality
At the ASI Show! in Chicago, Wearables Business Editor Nicole Rollender talked with Gabrielle Rohde of supplier Rohde Royce about the challenges of working with clients who want to spend bottom dollar for logoed apparel, but expect it to be top notch. Play Video
Volume 53 / July 9, 2007: Show Your Clients Trendy Bags
Wearables Business Editor Nicole Rollender shows you two fashionable and functional hand bags that you can offer to clients who are looking for a little something extra. Play Video
Volume 52 / June 25, 2007: Do Performance Fabrics Perform?
Wearables Business Editor Nicole Rollender shows (in a fun way!) how you can demonstrate to your more critical clients that performance wear actually does perform. Play Video
Volume 51 / June 11, 2007: Feeted PJs: A Seller?
Wearables Business Editor Nicole Rollender shows you some of the cool apparel products that crossed her desk recently, including one-piece, feeted pajamas with an optional drop flap in back. Play Video
Volume 50 / May 14, 2007: Swimwear and Accessories For Summer
Watch Wearables Business Editor Nicole Rollender give you a preview of some stylish swimwear and accessories we're covering in the July Wearables Business cover story. Play Video
Volume 49 / April 30, 2007: Denim Jackets Are Solid Sellers
Watch Wearables Business Editor Nicole Rollender talk about why denim jackets are a great apparel choice to pitch to your clients, and what types of embellishments are hot now. Play Video
ASI Show! Coverage
April 16, 2008 - ASI: Live From the Show Floor - Denver Stitches Roadshow
Stitches and Wearables Editor Nicole Rollender attended the third Stitches Roadshow in Denver on April 15. More than 350 attendees walked the show floor, attended an education session on how to grow their businesses and a networking lunch on how to close the sale, from finding prospects to getting repeat orders after that first sale.
PODCAST: Listen to Rollender talk with Fred Lebow
Fred Lebow, director of nonwovens at Cotswold Industries, was one of the panelists at the morning education session, "How to Take Your Decorating Business to the Next Level." Listen to Nicole Rollender talk with him about some of decorator attendees' most pressing questions, including: When do I buy a single- versus multi-head machine? Should I take my embroidery business on the road? How important is it to find a niche?
Listen to Audio
PODCAST: Listen to Rollender talk with Jim Soltedahl
Jim Soltedahl, co-owner of Outstanding Images Inc., talks about his diverse client base and his search for new digitizing software.
Listen to Audio
PODCAST: Listen to Rollender talk with Peg Bowles
Peg Bowles, owner of Initial Impressions, talks about how she plans to diversify her embroidery business with rhinestones, add non-embroiderable products to her wares and keep attracting customers with her low-cost blog.
Listen to Audio
April 7, 2008 - ASI TV: Live From the Show Floor - Stitches Detroit Roadshow
Stitches and Wearables Editor Nicole Rollender attended the second-ever Stitches Roadshow in Detroit on April 4. Attendees started the day with an education session, “How to Take Your Decorating Business to the Next Level,” that Rollender moderated with expert panelists, Jennifer Cox of National Network of Embroidery Professionals; Pat Baldes of Personalization Solutions; and Steve Hobbs of Brother International. Then attendees walked the exhibit show floor and finished off with a networking lunch. Here are some podcasts from the Roadshow.
PODCAST: Listen to Rollender talk with Pat Baldes
Listen to Rollender talk with Pat Baldes, sole proprietor of Personalization Solutions Inc. and panelist at education session, “How to Take Your Decorating Business to the Next Level,” about one of the biggest mistakes a new decorator makes and how to use a heat press to really diversify a decorating business.
Listen to Audio
PODCAST: Listen to Rollender talk with some enthusiastic Stitches Roadshow attendees
Listen to Rollender talk with some enthusiastic Stitches Roadshow attendees about what they learned and some of their top challenges:
• Marie Zeffer of Sew Much Thread says the most powerful thing she learned at the education session was to drive more traffic to her Web site through budget-friendly blogs and e-newsletters. Listen to Audio
• Ken Berg of Unique Embroidery and Design says the most valuable piece of advice he’ll take away from the education session is to work with more subcontractors, including screen printers, so he doesn’t have to turn away any business. Listen to Audio
• Bob Parker of Diamond and Court Lettering says this is the first trade show he’s been to in 10 years. Listen to Audio
• Jean Fitzsimons of Fitstitch Embroidery, says selling is one of her top challenges since it forces her to get out of her comfort zone. Listen to Audio
PODCAST: Rollender talked with some Stitches Roadshow exhibitors about what kinds of questions they were getting from attendees on the show floor:
• Chris Thomas of Madeira USA says attendees wanted to know more about how to offer the direct-to-garment printed/embroidery combo to clients. In addition, he said one of decorators’ top challenges in terms of thread is in providing a perfect thread color match to customers’ logos, and to heat transfers and screen printing. Listen to Audio
• Doug Wilcoxson of Bomark Sportswear (asi/XXXXX) says a lot of attendees are looking for athletic wear for their customers. Click here to listen to the podcast. Listen to Audio
July 10, 2007 - ASI TV: Live From the Show Floor - Fashion Finds in Chicago
If you’re in the market for new apparel items to sell, listen to Wearables Business Editor Nicole Rollender present Fashion Finds from the ASI Show! Chicago.
Click here to see fashion highlights from the first day.
Wearables Business Editor Nicole Rollender talks with Gabrielle Rohde of Rohde Royce. Play Video
Click here to see fashion highlights from the second day.
Wearables Business Editor Nicole Rollender talks with Dan Dienna, ASI’s director of online advertising, at the ESP Event Planner launch party. Play Video
May 4, 2007- ASI TV: Live From the Show Floor - Fashion Finds in Philadelphia
If you’re in the market for new apparel items to sell, listen to Wearables Business Editor Nicole Rollender present Fashion Finds from the ASI Show! Philadelphia.
Click here to see fashion highlights from the first day.
Click here to see fashion highlights from the second day.
March 20-21, 2007 - ASI TV: Live From the Show Floor - Fashion Finds in Las Vegas
Wearables Business Editor Nicole Rollender scoured the ASI Show! Las Vegas floor to find fabulous wearables and accessories items. Watch her podcasts from both days to see a range of promo wear from outerwear to performance apparel to umbrellas to beach bags.
Click here to see fashion highlights from the first day.
Click here to see fashion highlights from the second day.
ISS Coverage
March 9, 2007- Stitches Exclusive Podcast From ISS Atlantic City
Stitches Editor Nicole Rollender reports live from the ISS Show in Atlantic City with two exclusive interviews from the show floor.
Deborah Jones, vice president of sales and marketing for Great Notions, discusses what embellishment techniques embroiderers are excited about now, and the challenges of embroidering on leather. Listen to Audio
Sion Shaman, president of Expert Performance T, explains why it's important for embroiderers to understand what performance fabrics are, and how easily they can be embellished. Listen to Audio
January 19, 2007- Stitches Exclusive Podcast From ISS Long Beach
Stitches Editor Nicole Rollender reports live from the Imprinted Sportswear Show in lovely Long Beach, CA. Listen to two exclusive interviews on what people are talking about at the event:
Jimmy Lamb, director of education for Tajima USA Sales and Support by Hirsch, speaks about the challenges of picking the right machine for your needs. Listen to Audio
Monte Lauderdale, director of operations at Dunbrooke Apparel Corp., discusses what embroidery techniques people want to know more about. Listen to Audio