At long last, decorators once again have access to credit lines and loans to sustain their business and to start growing. The catch: They must present exactly the right business profile to get lenders on board. Here's how to navigate today's credit and loan environment.
Decorating veterans and business experts answer your most pressing questions about sales, online issues, machinery, social networking, referrals and getting an edge on the competition.
Getting the Word Out
After living on savings for the 18 months they've been in business, Hale and Diane Reider need to bring in enough revenue so they can draw paychecks. Their target market offers solid revenue potential, but they haven't quite figured out how to penetrate it deeply enough. They need some effective – and efficient – marketing strategies right now.
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Ever since that spunky, little ultra- talented designer Christian Siriano won the fourth season of Project Runway, "fierce" has become part of the fashin lexicon. In an interview with LiveJournal.com, Siriano quipped that if you're fierce, you're "fabulous, flawless and stylish – you've just got that extra something."