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July - 2010

COVER STORY:

20 Creative Thinkers

Meet the people who are shaking up the decorated apparel market with their innovative ideas right now.

FEATURES

Electric Youth

Bold primary colors, neon-lit hues and mineral-inspired neutrals are converging in a kaleidoscopic palette that’s making fashion fun.

Stitches takes you behind the scenes for an exclusive look at our "Electric Youth" fashion shoot, with lots of insider details about just how long it took our makeup artist to style the model’s hair and makeup, how we got those fabric backgrounds to look like they were in the middle of a windstorm, and more. Click here to view behind the scences video.

Raise Your IQ

Think you can emboss with the best of them? Know why hemp is so hip? Need to brush up on how to appliqué denim? Get ready to learn about the quirkier side of fabric and decoration.

Watch The Embroidery Coach Joyce Jagger’s video, "How to Prepare Appliqué Pieces."

Mentor for a Month: A Helping Hand

A shy decorator wants to break out of her discomfort zone and become a cold-calling whiz. Can she do it in just one month?

Marketing Masters: Woo Your Clients

Here are five savvy ways to make your business – and approach to sales – really stand out in the crowd (including rapping).

FIRST THINGS FIRST

From the Editor's Desk:

Between you and me, Elvis Presley is forever the King of Rock and Roll. I've been in that man's court since I was a kid, and I can lip-synch almost any one of his songs. (Have you ever searched on YouTube for Elvis' "Welcome to My World"? It's a sensual stunner.)