DecQuorum

What Makes a Customer Trust Your Company?

Steve Hawk — Thu, 08 Jul 2010 19:45:46 GMT

Part of the job of any business owner is to help customers form positive associations with the company, and to ensure that they have a positive experience when buying. The problem is, for every factor over which business owners have control, there are five or six over which they have none.

To Blog or Not to Blog, That Is the Question

Steve Hawk — Wed, 19 May 2010 20:33:51 GMT

Sometimes, when you search the Internet, it appears that every business has a blog. Individuals have been blogging for a while now, but companies have been slower to get on the bandwagon. Now, it seems, companies both large and small are starting to see the benefits of having a company blog. In the case of some companies, this is a very good thing. For other companies, it hasn't been good at all.

Selecting a Supplier

Steve Hawk — Thu, 03 Jun 2010 18:04:36 GMT

As many of you who run businesses already know, choosing which suppliers you will work with can be one of the most important decisions you make. A poorly run or organized supplier can slow down your production, cost you countless hours trying to straighten out problems, and may have problems filling orders on time or filling orders at all. The decision to work with a particular supplier should be made after you’ve done some checking, and after you’ve determined what you need from that supplier to make your business succeed.

Pleased to Meet You

Steve Hawk — Mon, 29 Mar 2010 13:35:53 GMT

The first thing you should know about this blog is why it has the title it has. I’ve named a lot of things in my time, and I always try to find a name that conveys the attitude of the product. In this case, I wanted a name that did three things. The name should 1) specify that I’m talking to a specific group of people who 2) decorate.

Making Your Business Stand Out

Steve Hawk — Wed, 05 May 2010 21:25:58 GMT

As many of you already know, machine-embroidery businesses come in all shapes and sizes. Some are one-person, one-machine, one-head operations that operate from a spare room. Others are multiple-machine, multiple-head businesses that operate from a warehouse floor. Often companies of many different sizes can be in competition for the same jobs. The businesses that are ultimately successful are the ones that set stand out from the pack. Today, I'd like to discuss a few ways to do that.