On Links and Needles

Why Quality is the New Price – The Power of Reputation

Steve Hawk — Wed, 16 Sep 2009 14:08:54 GMT

So, you are in the apparel decoration business and you want to survive and thrive. You know that you need to court new customers and make the customers you have as loyal as possible. Let me offer you the following advice: Don't compete on price alone.

When Not to Sweat the Details, or, Fighting Customers Means Defeating the Purpose

Steve Hawk — Fri, 26 Feb 2010 18:56:52 GMT

I've talked about all manner of customer relations issues before, and given tips on how to educate your clients, how to stand together with your company to make things right when faced with a fouled-up order, and even on how to redirect problems with your customer's requests into possibilities for better work.

The Chisel vs. the Silver Bullet – the Truth About Technology

Steve Hawk — Wed, 03 Feb 2010 15:42:29 GMT

I'm about to tell you something you don't want to hear. Like the old ostensibly Mongolian saying goes, "A man about to speak the truth should keep one foot in the stirrup," and I am just as prepared for your resistance to this revelation.

Taming the Latest Techniques and Scoring More Sales – Take a Field Trip!

Steve Hawk — Thu, 14 Jan 2010 16:21:31 GMT

Do you ever feel like you're stuck in a rut? Do your days and designs run together in your mind until you can't separate one from the next? Has it been months since you changed your default stitch settings on

Tailoring Your Pitch

Steve Hawk — Thu, 27 Aug 2009 20:25:37 GMT

There are a few lessons that I learned during my time at college that have translated particularly well from the world of English composition to the world of business. The most important, hands down, is that one should always consider one's audience.