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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
Mixing apparel with technology, one of the most popular wearable accessories gets a makeover.
Apr 1, 2015 – by Sara Lavenduski
The distinctive pattern of mélange fabric makes it a perfect choice for fresh, retail-inspired promotions these days.
Mélange Is A Versatile Material »
Few accessories evoke classic European styling as strongly as the beret, which is currently enjoying a resurgence in fashion circles.
Berets Increasing In Popularity »
Mar 1, 2015 – by Sara Lavenduski
Looking for a different pattern to suggest to progressive clients? Try the increasingly popular polka dots.
Polka Dots Back In A Fresh Way »
Mar 1, 2015 – by Counselor
Pantone names the popular colors, suppliers provide a variety of options.
See Them Here! »
Feb 1, 2015 – by Sara Lavenduski
There are myriad ways ad specialty companies can capitalize on Pantone’s 2015 color of the year.
Marsala Is Hot For 2015 »
Feb 1, 2015 – by Theresa Hegel
Have clients looking for a unique way to stand out with apparel? Try statement socks.
New Accessory For Both Men And Women »
Feb 1, 2015 – by Tonia Kimbrough
Sweatpants often get a bad rap for being frumpy.
Comfort, Utility Come Together In Promo Sweatpants »
Feb 1, 2015 – by Counselor
Items that are sure to attract the attention of safety market clients.