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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
It could happen to you – maybe it already has.
Sep 1, 2014 – by Dave Vagnoni
In just 10 years, population studies show, Millennials will make up more than 75% of the U.S. workforce.
A Standout Culture Offers An Edge »
Sep 1, 2014 – by Jean Erickson
What’s another trend in MLB merchandising? It’s actually a color: green.
The Color That MLB Marketers Love »
Aug 1, 2014 – by Jean Erickson
Dunkin' Donuts set out to prove that America really does run on Dunkin', as it served up coffee, comfort and cheer to runners and spectators at the New York City Marathon.
Promotional Beanie Wins Big On Race Day »
Aug 1, 2014 – by Shane Dale
If you want to improve your leadership style, Joel Garfinkle believes you should start by being less critical and more positive.
How To Become A More Effective Employer »
Aug 1, 2014 – by Dave Vagnoni
Responding to requests for proposals – commonly known as RFPs – can be challenging and tedious, but can also offer your firm tremendous revenue potential.
A Good Price Is Just Part Of A Winning Pitch »
Jul 1, 2014 – by Shane Dale
Even the most agreeable salespeople can cringe at the thought of cold-calling – yet the technique remains among the most effective at generating leads.
Tips To Drive Your Sales Team’s Efforts »
Jul 1, 2014 – by Dave Vagnoni
Direct mail campaigns can be a powerful promotional tool – but only if you abandon the ordinary.
Creative Packaging Is Just The Beginning »
Jul 1, 2014 – by Jean Erickson
The Winter Olympics in Sochi may seem like a distant memory, but Keir Kurinsky is still reveling in his experience – even though he was nowhere near Russia in February.
A Promo Product Attains Olympic Stardom »