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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
Even the most agreeable salespeople can cringe at the thought of cold-calling – yet the technique remains among the most effective at generating leads.
Jul 1, 2014 – by Dave Vagnoni
Direct mail campaigns can be a powerful promotional tool – but only if you abandon the ordinary.
Creative Packaging Is Just The Beginning »
Jul 1, 2014 – by Jean Erickson
The Winter Olympics in Sochi may seem like a distant memory, but Keir Kurinsky is still reveling in his experience – even though he was nowhere near Russia in February.
A Promo Product Attains Olympic Stardom »
Jun 1, 2014 – by Shane Dale
Looking to raise capital through a business loan? While lending conditions aren’t as favorable as they were before the recession, banks are slowly becoming more accommodating.
5 Tips For Getting A Fair Deal »
Jun 1, 2014 – by Dave Vagnoni
There’s a knack to being a strong closer – it takes knowledge, likeability and even a bit of cockiness.
Success Comes From Building Trust »
Jun 1, 2014 – by Jean Erickson
Warner Bros. Entertainment soared above other brands at the most recent San Diego Comic-Con (SDCC) show – not because of its TV programs or movies, but thanks to a clever promotional item.
Fun Promo Becomes An Instant Collectible »
May 1, 2014 – by Betsy Cummings
Don’t get her wrong – Kathy Nickerson loves her father.
A Glimpse Inside An Expanding Sector »
May 1, 2014 – by Dave Vagnoni
Starting a new job can be intimidating, especially for people who’ve never worked in the ad specialty industry before.
Continuing Education Is Critical »
May 1, 2014 – by Jean Erickson
Fans at Super Bowl XLVIII scored some of the best big game promotional items the NFL has ever given out, all packaged together in free Warm Welcome kits at MetLife Stadium.
Distributor Helps The NFL Offer A Warm Welcome »