Wednesday, May 22, 2013Embroidery's Voice and Vision
Spools of Thread
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COVER STORY


Bring On the Glam

From bling to ethnic designs, reverse appliqué to fabric manipulation, we showcase 2012’s bold decorating trends.

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FEATURES


Operations Makeover: Charting a New Course

A busy home-based decorator wants to rework her workflow processes so she can become more efficient and up her profits – without working 20 extra hours a week. Read Article

Social Media Smarts

Learn cyber-savvy decorators’ most successful online networking and marketing strategies to help you build your brand and attract new prospects. Read Article

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Phil Stitch
As an old New England Yankee, my thoughts and prayers have, of late, rarely strayed from Boston and the victims of the cowardly terrorist bombing that occurred at the marathon on Patriots' Day.
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Stitches' Staff Writer Christopher Ruvo discusses tips for dealing with repeat problem clients.

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From the Editor's Desk:

"I don't design clothes," ...

said Ralph Lauren. "I design dreams." Donatella Versace reflected: "Creativity comes from ...

Ask An Expert: Cyberspace Strategies

Learn winning tips for enhancing your business’ online profile.

Cheat Sheet: Production-Friendly Heat Transfers

See how heat transfers can be a new revenue-generating dimension for your business.

Customized Apparel, Super-Sized Sales

Higher margins and client loyalty are just two of the rewards that await decorators who produce custom apparel. It’s all about doing the right research, pitching to the right clients – and, perhaps, knowing the right suppliers to work with.

The New Era of Fashion Marketing

Emphasizing brands, tapping into social media and channeling the fashion industry – you can’t afford to ignore these strategies any longer.

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